Every session, drawn as one system. Time runs down the page. Click any session or node to light up everything that feeds it and everything it feeds. Walk the day steps through session by session with the story building beside it. Toggle a layer to isolate it.
Pain, hope, the answer, proof from outsiders, then practice. The transaction sits at the end of the executive case, before the outsiders speak, so the proof lands on people who have already seen the price.
Nothing is collected that is not shown back to the room the same day. Rev Gap in the ticket flow, Readiness on phones at 10:25, partner intent at 10:40, Maturity and the AI audit in the read-back. All of it lands in the tools database and becomes each Blueprint and next year's benchmark report.
Bryan sells the Blueprint from stage. Shuba sells it at every break. The stand takes the card. The read-back is the Align sales meeting, and it is already paid for. Activate is behind Align, shown in the read-back, never sold on the day.
Scale is Vercel and the matchmaker build. Optimise hosts the two Validate sessions. Activate sponsors drum the breaks and host a table each at 4:00 beside a POF member. Back to them: badge scans, table intros, mentions in the countdown emails, and a report that is the 2027 renewal conversation.
| Session | The executive hears | The operator takes away | The bridge |
|---|---|---|---|
| 9:20 Bryan | The number: your gap, in dollars, against the room. Why now, and that you are not set up for it. | The framework words they will use all day: Align, Validate, Activate, Optimise. | The badge score is the same number on both chests. |
| 9:50 Blueprint | A $750 decision, ten spots, credited against the real engagement. | "Take this to your boss." The operator is the internal champion, and the one who fills in the Readiness. | The QR works for both. The operator can buy it for their boss. |
| 10:05 to 10:40 Firmable, Stripe, Vercel | Benchmarks from outside HSA, and what thirty minutes of AI can do: find your partners. | What sales expects of partnerships, and three real intros to go and make at lunch. | Finding partners is now free. Making them revenue is not. That is the Blueprint. |
| 11:35 and 12:05 Validate | Peers at GM and VP level saying where potential leaks. | What to change in their own motion this quarter. | The in conversation format lets both ask. |
| 12:35 Lunch | Bryan's table. Ten seats, by name. | Meet your three matches. The stand, the sponsors. | White glove without leaving the room. |
| 1:20 Rob Moyer | What an AI native partner pod looks like when it is done. | Craft. How the workflows actually run. | Executives see the destination, operators see the road. |
| 2:00 Roundtable | Optional. Sponsors and POF members at every table. | The core session for operators: what is working, what is not. | Tables grouped by readiness score, so peers are real peers. |
| 3:15 GTM panel | The commercial case: ecosystem carries growth when AI makes everything else noisy. | How Asana, HubSpot and Shopify run it. | Same panel, two questions from the host. |
| 4:00 Pressure test | Bryan on the executives' table, their scores in front of them. | Their draft strategy challenged by a sponsor and a POF member. | The scores are the shared language. |
| 4:30 Wrap | Last call. After today it is $1,500. | Your score, take it back, and what to ask for. | The read back aggregate belongs to everyone. |