Every session, drawn as one system. Time runs down the page. Click any session or node to light up everything that feeds it and everything it feeds. Walk the day steps through session by session with the story building beside it. Toggle a layer to isolate it. Every box carries its source: run sheet, the 17 September meeting with Bryan and Shuba, or a proposal of mine that Bryan has not seen yet.
Pain, hope, the answer, proof from outsiders, then practice. The transaction sits at the end of the executive case, before the outsiders speak, so the proof lands on people who have already seen the price.
Nothing is collected that is not shown back to the room the same day. Rev Gap in the ticket flow, Readiness on phones at 10:25, partner intent at 10:40, Maturity and the AI audit in the read-back. All of it lands in the tools database and becomes each Blueprint and next year's benchmark report.
Bryan sells the Blueprint from stage. Shuba sells it at every break. The stand takes the card. The read-back is the Align sales meeting, and it is already paid for. Activate is behind Align, shown in the read-back, never sold on the day.
Scale is Vercel and the matchmaker build. Optimise hosts the two Validate sessions. Activate sponsors drum the breaks and host a table each at 4:00 beside a POF member. Back to them: badge scans, table intros, mentions in the countdown emails, and a report that is the 2027 renewal conversation.
| Session | The executive hears | The operator takes away | The bridge |
|---|---|---|---|
| 9:20 Bryan | The number: your gap, in dollars, against the room. Why now, and that you are not set up for it. | The framework words they will use all day: Align, Validate, Activate, Optimise. | The badge score is the same number on both chests. |
| 9:50 Blueprint | A $750 decision, ten spots, credited against the real engagement. | "Take this to your boss." The operator is the internal champion, and the one who fills in the Readiness. | The QR works for both. The operator can buy it for their boss. |
| 10:05 to 10:40 Firmable, Stripe, Vercel | Benchmarks from outside HSA, and what thirty minutes of AI can do: find your partners. | What sales expects of partnerships, and three real intros to go and make at lunch. | Finding partners is now free. Making them revenue is not. That is the Blueprint. |
| 11:35 and 12:05 Validate | Peers at GM and VP level saying where potential leaks. | What to change in their own motion this quarter. | The in conversation format lets both ask. |
| 12:35 Lunch | The counter on the lunch slide. Sponsors at the stand. | Meet your three matches. | Everyone is in the same room, working the same list. |
| 1:20 Rob Moyer | What an AI native partner pod looks like when it is done. | Craft. How the workflows actually run. | Executives see the destination, operators see the road. |
| 2:00 Roundtable | Optional. Sponsors and POF members at every table. | The core session for operators: what is working, what is not. | Tables grouped by readiness score, so peers are real peers. |
| 3:15 GTM panel | The commercial case: ecosystem carries growth when AI makes everything else noisy. | How Asana, HubSpot and Shopify run it. | Same panel, two questions from the host. |
| 4:00 Pressure test | Their own scores in front of them, and a host who says the line. | Their draft strategy challenged by a sponsor and a POF member. | The scores are the shared language. |
| 4:30 Wrap | Last call. Two seats, $750 on the card, credited against the engagement. | Your score, take it back, and what to ask for. | The read back aggregate belongs to everyone. |
Every session name, speaker, panel line-up, sponsor slot and time on the current draft. Bryan's comment to cut the welcome to 20 minutes. Bronwyn's comments: registration at 8:30, in conversation instead of a second panel, finish at 7pm. Rob's advice on running the roundtables. The 75 company data goal. Scott as MC lead for the AI roundtable.
$750 as one percent of the $75k engagement, transactable on a card on the spot, under $1,000. The bundle: Rev Gap, Readiness, Maturity, AI readiness, credited against the engagement, delivered after the conference as a blueprint or customised framework. Only ten, first ten. QR to a Stripe page plus the stand with someone at it. Pain and hope, then readiness, then HockeyStick as the answer, then constrain, then transact. Shuba's call to action into the break. Video and storytelling in a 20 minute slot after the keynote. Cut maturity from the keynote. Stripe pending, Firmable definite, hiring optional. Rob held after lunch. A build session with an AI company. White glove for about ten target executives in the lead-up: talk to their revenue gap, VIP badge, target the messaging. Close in November to set up 2027. Activate stays behind Align. PartnerStack on a key panel at a discounted rate. Partner pod as a service and a partner AI readiness audit as future items.
Printing the score on the badge. The room's aggregate gap on screen. A live seat counter. Score the room on phones as the Stripe fallback. What Vercel builds. Tables grouped by score, each person's scores on the table, hosts with a line. Reading the aggregate back at the wrap and a last call. Sixty minute read-backs, showing Activate in them. The Scale slot for Vercel. Badge scans, a sponsor report, a State of Partnerships report, POF 2027, Accelerate 2027. All v2 timings. The story beat labels and the audience split.
Removed after Matt's corrections: an executive lunch with Bryan and a named front table (Hugo suggested an exec lunch and Bryan said not this year); $1,000 and $1,500 price tiers (there is one price, $750).